Browse Category by WhatsApp Business API
WhatsApp Business API

How to connect to WhatsApp Business API via Gupshup

If there is anything that marketers and sales support teams of a brand completely agree on, it’s the importance of customer experience management. And a major aspect of that is how brands communicate with every individual customer; before, during, and after a sales transaction. It’s no surprise, therefore, that as businesses have gone digital, so have their customer touch-points.

Customer support used to depend on face-to-face interaction, in-branch, or on-site service. Then came the time of on-call support, IVR, and SMS services to make customer interactions quicker and after-sales customer experience smoother. The mobile nature of customer support has now extended to in-app and WhatsApp engagement.

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WhatsApp Business API

Step-by-step guide to connect WhatsApp Business API via Gupshup

WhatsApp Business Guide

If there is anything that marketers and sales support teams of a brand completely agree on, it’s the importance of customer experience management. And a major aspect of that is how brands communicate with every individual customer; before, during, and after a sales transaction. It’s no surprise, therefore, that as businesses have gone digital, so have their customer touch-points.

Customer support used to depend on face-to-face interaction, in-branch, or on-site service. Then came the time of on-call support, IVR, and SMS services to make customer interactions quicker and after-sales customer experience smoother. The mobile nature of customer support has now extended to in-app and WhatsApp engagement.

Businesses are adapting their lead management and service functions to reach millions of customers every day via WhatsApp. So even without returning to the app, customers can still receive the order and service-related notifications of their business. This is a feat that is impossible to achieve without automation, and that’s where WhatsApp Business API comes into play.

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WhatsApp Business, WhatsApp Business API

WhatsApp for Business App vs WhatsApp for Business API(WABA)

Beerud

By Adwit Sharma

Manager- Presales and New Solutions

Dec 30, 2019

WhatsApp as a platform has become a critical and inseparable part of our online lives.
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).

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WhatsApp Business, WhatsApp Business API

Whatsapp for business accounts: What it means for enterprises

Rilind Elezaj

Guest contributor

May 8th, 2019

There is a new kid in the tech world: WhatsApp Business. This android mobile app allows small business enterprises to create business WhatsApp profiles that they can use to communicate with their employees and clients. It even has automated business greetings and replies for quick communications. The profile can include email and physical addresses, business description, website URL, and other pertinent business details.

Case study: The facts

WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading