Browse Category by WhatsApp Business API
Chatbots, Edtech, WhatsApp Business API

WhatsApp for Education – A Complete Guide

In the post-COVID era, the world of education has undergone a drastic change. From March 2020, several schools, universities, and other learning institutes had to temporarily close their doors to meet the mandatory requirements related to national lockdowns and social distancing. According to UNESCO, in the first week of April 2020, the pandemic had negatively affected almost 1.3 billion learners worldwide. As of July 2021, around 31 million learners are still out of the classroom and lacking access to in-person instruction. These unprecedented trends increase the need for newer, more innovative, and “virtual” ways of learning.

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WhatsApp Business API

All you need to know about WhatsApp messaging templates

WhatsApp is the most popular and widely used messaging platform in the world. While most of the customers are on WhatsApp already, businesses stand a chance to interact with their customers conveniently. With the WhatsApp Business Accounts and WhatsApp Business API for building chatbots, companies are seeing a drastic change in how conversion rates can be increased via WhatsApp conversations.

However, WhatsApp has some strict guidelines on what you can send via their platform. WhatsApp allows inbound and outbound messages. Outbound messages are typically sent via set messaging templates. These outbound messaging templates have some restrictions. The WhatsApp team uses automation and a manual review to review these templates and is relatively strict about their policies.

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WhatsApp Business API

5 Ways For Small Businesses To Use WhatsApp API

Have you been wondering how to scale your business with the WhatsApp API, but are not exactly sure if you need it? Well, the platform has more than 2 billion active users and it’s now open for business.

In this article, we’ll cover your options for using the WhatsApp API for business, and discuss the various practical instances where it can find a place in your business strategy.

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WhatsApp Business, WhatsApp Business API

WhatsApp Business API – Phone Number Migration

Businesses who have directly integrated with the WhatsApp Business API can now migrate their WhatsApp phone numbers from one Facebook Business Manager account to another. This allows flexibility to the businesses to offer the best experience to their customers.

Once the migration is complete, a phone number can still be attached to its display name, quality status, messaging limits, Official Business Account status, and any high quality message templates which have been previously approved. Phone number migration does not necessarily create any downtime in sending messages, and does not affect billing and invoicing.

The migration process is initiated by the Business Solution Providers and involves a source WABA (the account with whom the phone number is registered) and a destination WABA ( the account where the phone number will be migrated). Also, only Business Solution Providers and the businesses directly integrated with the WhatsApp Business API can perform the phone number migration. To know more about the WABA migration process in detail, read through this post.

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WhatsApp Business API

How to use WhatsApp Business API

In today’s digital world, communication is omnichannel. Among various channels like SMS, email, etc, messaging apps are fast becoming more popular with the current millennial for instant communication. With a variety of messaging channels in use, WhatsApp is the most preferred app by users worldwide. The reason is quite obvious. WhatsApp is a simple, and convenient app that allows people to converse quickly. One can create multiple people groups, share media like photos, videos, music and documents securely anytime, from anywhere. Apart from chatting with family and friends, users now want this ease and security while interacting with businesses as well. With the introduction of WhatsApp Business API, businesses across the world have gotten an opportunity to fulfill this consumer requirement.

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WhatsApp Business API

How to connect WhatsApp Business API via Gupshup

If there is anything that marketers and sales support teams of a brand completely agree on, it’s the importance of customer experience management. And a major aspect of that is how brands communicate with every individual customer; before, during, and after a sales transaction. It’s no surprise, therefore, that as businesses have gone digital, so have their customer touch-points.

Customer support used to depend on face-to-face interaction, in-branch, or on-site service. Then came the time of on-call support, IVR, and SMS services to make customer interactions quicker and after-sales customer experience smoother. The mobile nature of customer support has now extended to in-app and WhatsApp engagement.

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Conversational Messaging, WhatsApp, WhatsApp Business, WhatsApp Business API

Step-by-step guide to connect WhatsApp Business API via Gupshup

WhatsApp Business Guide

If there is anything that marketers and sales support teams of a brand completely agree on, it’s the importance of customer experience management. And a major aspect of that is how brands communicate with every individual customer; before, during, and after a sales transaction. It’s no surprise, therefore, that as businesses have gone digital, so have their customer touch-points.

Customer support used to depend on face-to-face interaction, in-branch, or on-site service. Then came the time of on-call support, IVR, and SMS services to make customer interactions quicker and after-sales customer experience smoother. The mobile nature of customer support has now extended to in-app and WhatsApp engagement.

Businesses are adapting their lead management and service functions to reach millions of customers every day via WhatsApp. So even without returning to the app, customers can still receive the order and service-related notifications of their business. This is a feat that is impossible to achieve without automation, and that’s where WhatsApp Business API comes into play.

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Chatbots, WhatsApp, WhatsApp Business, WhatsApp Business API, WhatsApp Chatbot

Chatbots for WhatsApp – A Beginners Guide

WhatsApp Chatbot

WhatsApp introduced the WhatsApp Business App in 2018 to aid businesses – both small and large – to connect with customers in a personalised, 1×1 manner. Currently, WhatsApp is the world’s most popular app, with over 2 billion monthly active users, and delivering over 100 billion messages a day

Given that everyone from millennials to boomers in virtually every country are comfortable with the app, most WhatsApp Business users are aware that the app helps them connect with their customers, no matter how old they are, or where they’re located. This article discusses all about chatbots for WhatsApp and how you can use a bot to handhold your customer service interactions.

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WhatsApp Business, WhatsApp Business API

How is Gupshup’s WhatsApp Customer Support Tool different from WhatsApp Business API?

Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use. 

Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.

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