Messaging applications such as WhatsApp, Facebook Messenger, Telegram, and Hangouts are used by many businesses to reach a larger audience and grow their presence. Research by Pew Research Center has found that messaging applications help businesses boost engagement rates, and allow them to be in touch with their potential customers. Other surveys have also found that many users who use mobile messaging applications tend to support businesses that they can message directly, and receive quick services and support from.
Among the many messaging applications currently available, WhatsApp is one of most popular, even with businesses. A dedicated application called WhatsApp Business provides ample tools to organise, automate and simplify their communication processes. This enables businesses to safely and securely communicate with all customers who use the WhatsApp application in their day-to-day lives.
Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use.
Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.
By Adwit Sharma
Manager- Presales and New Solutions
Dec 30, 2019
WhatsApp as a platform has become a critical and inseparable part of our online lives. Continue Reading
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).
Case study: The facts
WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading
I recently watched the horror movie ‘It’ in the theater (side note: It is one of the better recent Stephen King adaptations). I booked my ticket on BookMyShow and was pleasantly surprised to receive my ticket via WhatsApp. The ticket was an automated message from a number ‘named’ BookMyShow and included the QR code as well. Continue Reading