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3 Compelling Reasons To Use WhatsApp Chatbot For Customer Support

On March 25, 2022 | 5 Minutes Read
Conversational EngagementConversational SupportGenericWhatsApp Business API

In the wake of the Covid-19 crisis, people are preferring to switch to online means of communication more than ever. And, there’s no denying that WhatsApp is the most favourite and convenient chat platform to connect with friends and family. According to a recent study, WhatsApp has been ranked as the #1 downloaded mobile messenger app worldwide, with over 40.5 million downloads. Thanks to WhatsApp Business, even brands have started leveraging WhatsApp for expanding their reach and establishing strong customer relationships.

If you need to accelerate your business growth, you must boost customer support and satisfaction. Happy customers help you build a robust business reputation and expand your reach, isn’t it? Well, WhatsApp can be your trustworthy companion in levelling up your customer support game.

Wondering how you can utilise WhatsApp to your best advantage? Well, we can recommend you one quick solution – WhatsApp chatbots. Yes, you heard it right! In today’s fast-paced technological world, customers look for quick business responses. And WhatsApp chatbots empower your business communication processes to meet your audiences’ expectations successfully. In this blog, we will understand some important aspects of WhatsApp chatbots and why you should incorporate it into your customer support system.

What Is A WhatsApp Chatbot?

A WhatsApp chatbot or WhatsApp bot is a software that enables you to automate your sales and customer support on WhatsApp. It can be described as an artificial intelligence program that helps brands simulate human interactions. If you are looking to offer impeccable customer service, you must consider leveraging the power of WhatsApp chatbots.

With consistent business growth and a more extensive client base, you cannot manually communicate with every customer. It will also increase the waiting time for customers to receive your responses. This, in turn, can also result in lower customer satisfaction. You would definitely not want that, isn’t it?

AI-powered WhatsApp chatbots help businesses to interact with their customers over chat quickly. However, you must note that communication with a WhatsApp chatbot can only be conducted over the WhatsApp platform. No matter where you start the conversation, it is ultimately redirected to WhatsApp.

WhatsApp has 2 billion monthly active users worldwide and is the most popular global mobile messenger app among audiences. No wonder it will prove to be a great idea to assist your customers on the platform they already tend to like.

Let’s quickly look at some of the critical requirements you need to address to build a WhatsApp chatbot:

  • Request for WhatsApp Business API verification. An ordinary WhatsApp number cannot get a chatbot.
  • Ensure that your business is not related to industries like alcohol, drugs, tobacco, and others. It is tough to receive API access for the same!
  • Leverage an efficient chatbot builder platform

Ways WhatsApp Chatbots Can Transform Customer Support

Trust us when we say that investing in WhatsApp chatbots will not be a bad idea! The virtual assistant solution can alleviate the requirement to set up and maintain a customer care team. This way, you can save on additional operational costs and direct the same towards core business competencies. Sounds good, right? Let’s dig into some more reasons you should utilize WhatsApp chatbots for offering conversational support to your customers.

1. Quicken query resolution

Today’s new-age customers want an instant response from companies. This could be for any industry, be it retail, banking or even logistics. It makes them feel important and valuable and strengthens your customer loyalty game. Now, customers may have a lot of queries associated with your product or service.

Imagine yourself as a hotel booking site. Some of the most common FAQs that your customers might come up with can be related to regular hotel charges, bookings, accepted payment gateways, refund policy, and others. Now, there are chances that your audience will drop off if they do not receive a quick reply from your side.

This is where a WhatsApp chatbot comes to your rescue. It enables you to automate FAQs. You can craft custom flows for different conversation stages. A WhatsApp bot also allows you to automate your cross-selling flow without any human intervention.

2. Encourage personalized interactions via analytics

Gone are the times when customers only used to look for good products or services. Now, they also expect a quality buying experience. Hence, there’s a growing demand for a personalised customer approach these days. And, WhatsApp bots help you deliver a customised experience to your customers. The best part about WhatsApp Chatbots is that they can be leveraged to analyse different customer data such as location, type of device used, previous chat session time, and others. Such vital analytical customer data enables bots to conduct more context-driven conversations and level up customer satisfaction.

3. Facilitate round-the-clock customer engagement

With WhatsApp chatbots, you can never disappoint your existing and potential customers. A WhatsApp chatbot is available 24*7! Your customer support team might go on vacation sometimes, but WhatsApp chatbots will always be there for your audience.

Reimagine Your Customer Experience With Gupshup

There’s no denying that WhatsApp provides businesses with endless opportunities to offer enhanced customer support. Have you been planning to integrate WhatsApp chatbots into your business communication model? Gupshup – one of the first solution providers for WhatsApp for business, has got your back! We provide you with robust AI-powered chatbot solutions that can elevate your ROI and boost customer satisfaction. Add NLP modules to your chatbot using a rich toolset.

So, what are you waiting for? #LetsGupshup without delay!

Shalu Santvana
Content Writer

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