
Recent Updates
WhatsApp Commerce: Build A Digital Storefront For Your Brand
Learn why WhatsApp Commerce is a game-changer for brands given its capabilities to offer and sell products and services to customers.Read More >


WhatsApp for Business App vs WhatsApp for Business API (WABA)
The WhatsApp Business API is designed for companies that receive a large volume of messages, which...Read More >

WhatsApp Business Accounts: What It Means For Enterprises
With WhatsApp for business accounts, enterprises can create WhatsApp profiles that they can use to communicate...Read More >

2018 : The Year in Messaging
Gupshup CEO Beerud Sheth takes stock of the year gone by and shares his thoughts on...Read More >

This is why you should integrate live chat feature into your bots
Live chat adds a much-needed layer of intelligence to the conversations between customers and automated chatbots...Read More >

How Translation Bots Work
Translation bots are like AI virtual assistants that specialize in language translation. They can interact with...Read More >

In the spotlight – Woebot
Woebot does an excellent job at utilizing all the chatbot functionalities provided by Facebook while also...Read More >

5 Google assistant commands we love
The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri...Read More >

How Brands are Using Chatbots for Customer Service & More
With the ability to complete repetitive tasks, virtual assistants and chatbots are fast becoming an integral...Read More >

7 Ways We Use AI without Even Knowing It
AI is here and you use it and rely on it in a variety of ways...Read More >

Rethinking Cost Per Lead : Why So Many B2B Marketers Chase False Leads
Should you be rethinking your cost-per-lead? Why do so many business marketers end up chasing false...Read More >
